Ryan Webb

Associate Professor and Academic Director of the Management Data and Analytics Lab (TD MDAL), Rotman School of Management, University of Toronto

Ryan Webb is an Associate Professor and Academic Director of the Management Data and Analytics Lab (TD MDAL) at the Rotman School of Management. His research integrates the disciplines of Neuroscience, Psychology, and Economics to provide insight into consumer behaviour. His recent research includes developing tools to predict consumer choices from measurements of neural activity (fMRI and EEG), and modelling consumer behaviour from the principles of information coding in the human brain. 

He has received a Ph.D. in Economics from Queens University and research fellowships from New York University and the California Institute of Technology. In 2021, he won the Roger Martin Excellence in Research Award.